Book Review: Those Pricey Thakur Girls and The House That BJ Built

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Author: Anuja Chauhan

Verdict: Grab them for fun-read

My tryst with Anuja Chauhan’s books began with The Zoya Factor. I was in my second year of graduation and I found this book with a quirky cover at Landmark book store (unfortunately the chain of stores closed down). It is after four years of the discovery that I finally read the book from British Council, Ahmedabad. Before I start digressing way too much, let me cut it short and tell you that I fell in love with her book, her characters, her wit and wisdom and her overall writing style.

This is what led me to pick her books – Those Pricey Thakur Girls and The House That BJ Built. There is of course, Battle for Bittora, which is currently on my being-read list.

While Those Pricey Thakur Girls gave you a good dose of romance brewing up between D for Dabbu and D for Dylan and E for Eshwari and S for Steeeeesh, The House That BJ Built – a sequel, was about Bonu and Samar. Sparkling with brilliance at every page, both the books keep you hooked with twists and turns, laughter and gasps. The Hinglish dialogues make their mark and the characters are well-etched to make you believe in them and their actions.

Like every Chauhan novel,every story finds a connect with the audience. There are some loose threads of course, but nothing that can mar your reading experience.

I highly recommend the books to anyone who is looking for a light read, which is a meaty, masala romcom. If you haven’t already tried any of her books, get her box set from any of the online stores.

Happy Reading 🙂

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14 Lessons That I Picked Up From My Copywriting Course

I have been busy pursuing a short term copy writing course in my city. The idea was to refresh my knowledge and to learn something new. I am almost about to wrap up the course and I want to share some key takeaways, mostly the quotes by David Ogilvy, which have inspired me.

  1. The best ideas come as jokes. Make your thinking as funny as possible. David Ogilvy
  2. Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels. David Ogilvy
  3. On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. – David Ogilvy
  4. When you reach for the stars, you might not quite get one, but you won’t come up with a handful of mud either. – Leo Burnett
  5. Resist the usual. – Raymond Rubicam
  6. Sometimes the most important job advertising can do, is to clarify the obvious. Jay Chiat
  7. A word after a word after a word is power. — Margaret Atwood
  8. The client will always pick the concept that you like the least, so never present any concepts you don’t like – Robert Fleege
  9. Any copy that runs on a billboard should fit on the back of a business card. – John Pavao, Clearchannel Outdoor
  10. Copy is a direct conversation with the consumer.  – Shirley Polykoff
  11. The first draft of anything is shit. —Ernest Hemingway
  12. The most powerful element in advertising is the truth. – William Bernbach
  13. Early to bed, early to rise. Work like hell and advertise. – Ted Turner
  14. Nobody reads ads. People read what interests them. Sometimes it’s an ad. – Howard Gossage