14 Lessons That I Picked Up From My Copywriting Course

I have been busy pursuing a short term copy writing course in my city. The idea was to refresh my knowledge and to learn something new. I am almost about to wrap up the course and I want to share some key takeaways, mostly the quotes by David Ogilvy, which have inspired me.

  1. The best ideas come as jokes. Make your thinking as funny as possible. David Ogilvy
  2. Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels. David Ogilvy
  3. On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. – David Ogilvy
  4. When you reach for the stars, you might not quite get one, but you won’t come up with a handful of mud either. – Leo Burnett
  5. Resist the usual. – Raymond Rubicam
  6. Sometimes the most important job advertising can do, is to clarify the obvious. Jay Chiat
  7. A word after a word after a word is power. — Margaret Atwood
  8. The client will always pick the concept that you like the least, so never present any concepts you don’t like – Robert Fleege
  9. Any copy that runs on a billboard should fit on the back of a business card. – John Pavao, Clearchannel Outdoor
  10. Copy is a direct conversation with the consumer.  – Shirley Polykoff
  11. The first draft of anything is shit. —Ernest Hemingway
  12. The most powerful element in advertising is the truth. – William Bernbach
  13. Early to bed, early to rise. Work like hell and advertise. – Ted Turner
  14. Nobody reads ads. People read what interests them. Sometimes it’s an ad. – Howard Gossage
Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s